Purpose in business is clearly more than a trend in most organizations today. Millennials, who make up a large portion of the workforce, desire and seek out what they consider to be meaningful, passion-driven work.
And according to the authors of Firms of Endearment: Today’s greatest companies are fueled by passion and purpose, not cash.
“Unique among all the species on this planet, we human beings are wired to create value and trade with each other. This is in our very nature. The evidence is overwhelming that whenever in history humans have enjoyed unencumbered freedom to do just that, we have prospered, our numbers have grown, and we have lived longer, happier and more peaceful lives. When our natural urges to interact and trade freely with others have been suppressed, we have regressed.” John Mackey and Raj Sisodia
So, what does all of this mean to you and your organization? [Read more…]