The term cognitive miser was first used by Susan Fiske and Shelley Taylor in Social Cognition (1991). The theory suggests that, as humans, we value our mental processing resources so much that we find ways to save time and effort when negotiating the social world. In other words, we take shortcuts when it comes to thinking and processing information.
Not only are we ‘lazy thinkers’, we form first impressions quickly, choosing to make them lasting ones. [Read more…]